Superfoods – is healthy eating just hype? | DW Documentary



Are superfoods all that they’re cracked up to be? There’s plenty of worldwide hype about eating chia seeds, goji berries and quinoa – but what benefits do they really bring?

This documentary looks at what superfoods do for people and more. How is the healthy eating boom influencing agriculture and business? There are more and more restaurants serving superfoods in Germany. Florian Klar of Bochum opened the first superfood bistro in the Ruhr region about a year ago. He buys in all types of food, using local suppliers when he can, but he also uses exotic superfoods in his meals.

Quinoa, goji berries and chia seeds can now all be found in supermarkets as well. The food industry has discovered selling these products is lucrative and changed its product selection accordingly. Superfoods are simply that a foodstuff contains a high amount of nutrients. “Every country has its own superfood,” says nutritionist Matthias Riedl. Blueberries, flax seed, blackcurrants, and kale are all superfoods native to Germany.

The film also takes viewers to Bolivia, a key quinoa exporter, to see how the hype has influenced farming there. Exports of the so-called “Inca corn” quadrupled between 2007 and 2013. The rising price of quinoa on global markets has led Andean farmers to increase the size of their fields. Yet after just two straight years of quinoa harvests, the soil is already exhausted and barren.

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23 Comments

  1. I am thinking of using this documentary with my students as an example of concept manipulation and the use of propaganda to push forward a political agenda. It demeans quinoa crops in poor Bolivia where it helps the economy, then jumps to pinpoint specific supermarket vegetable products which have added sugar as to include all fruits and seeds which are effectively positive for health. It criticizes international trade of seeds, which is very cost-effective per kilogram, and says nothing about the massive production and export of soja to feed farm animals which is so harmful for the environment. So hey ho, eating quinoa and chia is guilty, have some hormones-packed pork sausage instead. A very stupid piece of fake journalism, as everything which comes from woke DW.

  2. Really wish,this was without the dubbing……hearing them speak in their language helps understand what place they're coming from……I mean, there's already subtitles……

  3. Okay, but how about examining the resource consumption and ecosystem damage caused by meat and dairy farming? Quinoa and avocados are suddenly going to look a lot better per calorie grown.

  4. MARKETING.

    If these so called super foods do not grow naturally in your region. There is a sufficient replacement for it that can be found locally near you. Save your money. Use that saving to buy a bike. You’re welcome.

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